How Cool was the Levi’s Bike Shop Tour?
It was pretty cool. On Tuesday, for about four hours Levi’s brought in and parked several people right outside Urban Outfitters in North Downtown as part of a promotional tour to help support a new line of biker-friendly clothing. As soon as I learned that professional bike mechanics would be on hand to dish out free tune-ups, I couldn’t pass it up. The overall experience was great — I learned a couple things about bike repair, and was shown a few more things that totally went over my head. All I know is that the brakes on my 12-speed work great now, as they hadn’t been touched for probably 25 years. Yeah, it’s a pretty cool thing Levi’s is doing. Should I’ve tipped the guy?
Ah well. There were a few other things to note about the Bike Shop Tour. A young woman sat in a trailer-turned-tailor shop, sewing reflector tape into people’s pants, if they so desired. Apparently, she would also add patches or custom stencils to whatever you threw at her. Yeah — cool idea, I guess, even though I passed on the opportunity. There were little bike-themed displays all over the place, with free water bottles, stickers and other swag up for grabs.
Now about those jeans:
At Urban Outfitters, the new 511 Commuters are $78 a pair and come in three styles: denim, khaki and gray — all skinny cuts. They are touted to be made with weather-resistant material and have other miscellaneous features like higher back-rise and things like reflector tape and a u-lock holder built right in. Again, I passed on these. I figured simply wearing a belt would keep my pants up just as well while also offering a place to throw a u-lock. Plus as someone with a little meat on his bones, those 511 skinnys always just fit too tight.
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